Any depictions of prizes are for illustrative purposes only.

Gold Seal Survey En français First Name: Last Name: E-mail: Address: City: Province: (Choose) Alberta British Columbia Manitoba New Brunswick Newfoundland Nova Scotia NW Territories Nunavut Ontario PEI Quebec Saskatchewan Yukon Postal Code: 1. Please indicate your gender (Please choose one)   Female Male 2. Please choose the age group to which you belong Please choose... 18 - 24 25 - 34 35 - 50 51 - 64 65+ 3. Including yourself, how many people live in your household? Please choose... 1 2 3 4 5+ 4. How many children under the age of 18 live in your household? Please choose... 0 1 2 3 4 5+ 5.  How often do you typically buy canned seafood (i.e. canned salmon, tuna, oysters, clams, crab, sardines, etc., flavoured or not)? Please choose... Weekly or more often Every 2 to 3 weeks Monthly Once every 2-3 months Less often Never 6.  How often do you typically buy Gold Seal products? Please choose... Weekly or more often Every 2-3 weeks Monthly Once every 2-3 months Less often Never 7. Which Gold Seal product(s) do you usually buy? (Please choose as many as apply) Sockeye Salmon Pink Salmon Keta Salmon White Tuna Light Tuna Smoked Light Tuna Slices Tuna Snacks - individual cans Tuna Snacks - kits with crackers Clams Crabmeat Oysters Mussels Salmon Oil Capsules 8. On average, how many cans of Gold Seal products do you buy at one time? Please choose... 1 2 - 4 5 - 8 8+ 9. Why do you buy Gold Seal products instead of another brand? (Please choose as many as apply) It tastes better It has the specific type of product I am looking for It’s healthier / has more omega-3s I buy Gold Seal only when on sale It’s more convenient / easy to use I only buy Gold Seal. It's the best! It’s the one I always buy / out of habit Other (please specify) Don't know 10. How long have you used Gold Seal products? Please choose... Less than 1 year 1 year - 5 years More than 5 years 11. Which other canned seafood brands do you usually buy? (Please choose as many as apply) Clover Leaf Oceans Admiral Private Label / store brand / no name brand 12. What do you typically use canned seafood for? (Please choose as many as apply) On sandwiches In salads By itself In cooked dishes In dips or canapés With crackers Other (please specifiy) 13. Who eats the most canned seafood in your household? (Please choose one) Female adult Male adult Children Everyone in the household eats about the same 14. How often do you read the nutritional information and health claims on canned seafood product labels? (Please choose one)   Always Sometimes Never 15. Please tell us what you would like Gold Seal to change, improve or what new products they could offer. If you are fully satisfied with the products we offer, please tell us what you particularly like. (Please type in your answer below and be as specific as possible) 16. What would make you visit the Gold Seal website more often? (Please choose as many as apply) New recipes Nutrition Facts / Health & wellness tips Entertainment ideas Education (salmon, fishing, sustainability, etc.) Other (please specify) 17. Over the past year, have you seen, heard or read any advertising for Gold Seal? (Please choose one) Please choose... Yes Maybe No / Don't recall 18. Where did you notice the advertising? (Please choose as many as apply) Outdoor billboards Bus shelters TV Magazine Radio Other (please specify) Don't recall 19. Please tell us everything you can remember about the ad. What words, pictures or images come to mind? (Please type in your answer below and be as specific as possible) 20. In the future Gold Seal will be conducting more research. Canned seafood samples would be sent to participants by mail, be asked to taste them and answer a short survey. Would you be interested in participating in this kind of research in the future? (Please choose one) Yes No

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